Hey Wal-Mart: You really need to hire me as your PR trainer!

Wal-Mart does not appear to learn from its mistakes. And as Time documented in reporting this debacle, the attempt by both Wal-Mart and its agency to blame the incident on a junior employee fall a little flat. As with 5W and Fleischman-Hilliard, this tactic of blaming the rogue employee for an ethical faux pax is ridiculous. There is clearly a pattern here, and it strains credulity to suggest that either Wal-Mart management or agency management didn’t sign off on it.