Guest Post by: Michael L. Herman Ethics Chair, PRSA North Carolina Chapter PRSA Southeast Region Conference Call, 7-22-13 It’s too bad there are so many rhetorical abuses of the term “branding.” People talk about “updating” or “refreshing” or “reintroducing” their brand. But brand is just a fancy term to describe your character and reputation, […]
SCOTT WITHERSPOON JOINS AFFINITY FEDERAL CREDIT UNION AS SENIOR VICE PRESIDENT, CHIEF CREDIT OFFICER Basking Ridge & West Milford, N.J. (Wednesday, May 29, 2013) – West Milford resident Scott Witherspoon has joined the executive management team of Affinity Federal Credit Union, New Jersey’s largest credit union, headquartered in Basking Ridge, N.J. Witherspoon will serve […]
Basking Ridge & Chester, N.J. (Friday, May 3, 2013) – Employees of Affinity Federal Credit Union [AFCU], New Jersey’s largest credit union, recently picked up their hammers and got to work rehabilitating a home in Chester NJ on behalf of Community Hope in partnership with Morris Habitat for Humanity. Community Hope is supported by […]
My colleague Deb Radman did an article on CommPro.biz this morning that is well worth sharing!
OPERATION PROVIDE COMFORT RAISES OVER $7000 IN COLTS NECK WITH “TACK A TEN” FOR UNION BEACH Fundraising Drive Focused on Need for Materials to Rebuild Colts Neck & Union Beach, NJ (Friday, April 12, 2013) – As the residents of Union Beach finally begin to rebuild, the need for building materials becomes critical. That […]
Lincroft, NJ — On Tuesday, February 26, 2013, Students Against Destructive Decisions [SADD], a Christian Brothers Academy [CBA] student-run organization hosted “A Night for the Troops,” in honor of local fallen hero and alumnus, Lt. Dennis Zilinski II. This sixth annual pasta dinner not only funded calling cards for service members, it truly […]
CHRISTIAN BROTHERS ACADEMY HOSTS 6TH ANNUAL PASTA DINNER In Honor of Fallen Alumnus Lt. Dennis W. Zilinski II A Night for the Troops to Fund Calling Cards for Soldiers Lincroft, NJ (Wednesday, February 20, 2013) — On Tuesday, February 26, 2013, Students Against Destructive Decisions [SADD], a Christian Brothers Academy [CBA] student-run organization […]
This is reprinted with the permission of PRSA’s Tactics Magazine: Q. My boss is prone to giving me a 45-minute PowerPoint and telling me to turn it into a news release without much guidance. What are some practical tips for finding a focus when condensing such a project? A. Wow. Sounds like a […]
Wal-Mart does not appear to learn from its mistakes. And as Time documented in reporting this debacle, the attempt by both Wal-Mart and its agency to blame the incident on a junior employee fall a little flat. As with 5W and Fleischman-Hilliard, this tactic of blaming the rogue employee for an ethical faux pax is ridiculous. There is clearly a pattern here, and it strains credulity to suggest that either Wal-Mart management or agency management didn’t sign off on it.
The Hershey chocolate company does not run the Milton Hershey School, although the same man founded both more than a century ago. So when the school recently made the surprising decision to deny entry to an HIV-positive honor student – a move quite out of character for a school founded to serve marginalized youth – it had nothing to do with the people who make Hershey Bars, Kisses and Drops.