Case Studies
Sawtooth Advertising – Madison Avenue Meets the Jersey Shore
The Challenge: Major cities like NY, Chicago and LA are no longer the hub of creative talent for the advertising and marketing industries in the United States. Top rated agencies can thrive in dynamic environments that offer employees a better quality of life, thanks to technology [...]
Laying the Last Piece of Pipe & Keeping A Community Connected
The Challenge: After five years and $20 million in infrastructure upgrades, the Middletown Water Main was scheduled for completion with the insertion of the final section of pipe.The Main had caused area traffic delays for nearly three years. [...]
USO Entertainment: Until Every One Comes Home
The Challenge: The USO faced a significant challenge in the entertainment community about its “entertain the troops” mission. Old perceptions of the days of Bob Hope shows, different and more complicated troop deployments around the world, and concerns about performer safety and tour expense, were prevalent in Hollywood. [...]
Kentucky Derby: Race for Viewers
The Challenge: Everyone thinks of the Kentucky Derby as the “Greatest two minutes in sports,” but how do you transform the oldest continuously held sporting event into more than just a flash in the pan or a one day event? [...]
Affinity Federal Credit Union and SBA
The Challenge: The Affinity Federal Credit Union and the Small Business Administration held a press conference to announce the increase in loans given out by New Jersey’s community banks to small businesses. The company turned to Utopia to generate local media interest. [...]
Rethink Church
The Challenge: BOHAN is a regional advertising agency that was tapped to create the new UMC campaign, “Rethink Church.” Targetting a younger demographic, the campaign aims to redefine church as a 365-days-a-year experience where people seeking a church community can become involved at various levels [...]
SHApeTOneBUrn
The Challenge: Created by Canadian chiropractor Dr. Denise Perron and scientifically developed and proven to work by a team of doctors and exercise physiologists, ShaToBu entered the market in early 2010 as the first-ever shaper that helps women shape, tone muscles and burn more calories when worn during daily living activities. [...]
Operation Pizza Bowl
Goal: To increase awareness of UNO role as “official Pizza” of the 2011 Pizza 4 Patriots “Operation Super Bowl” project in an effort to generate incremental store traffic, donations and goodwill. OPERATION PIZZA BOWL, an effort conceived by Retired Air Force Master Sergeant Mark Evans and his teenage son Kent [...]
Veterans Are Numero UNO
The Challenge: Uno Chicago Grill® approached Utopia communications about doing a special program for Veteran’s Day just three weeks prior to the holiday. Utopia suggested UNO partner with the Fisher House Organization, which is best known for its network of 43 comfort homes on the grounds of major military and VA medical centers. [...]
Mommy’s Time Out
The Challenge: Selective Wine Estates, a New Jersey – based wine establishment, approached Utopia to handle the PR around its most popular wine, Mommy’s Time Out. With just three weeks until Mother’s Day, Utopia was tasked with developing a plan in order to maximize press coverage on such short notice. [...]
Restoring Trust & Patronage : Denny’s
The Challenge: The agency was tasked to challenge all significant negative news stories with detailed responses and interview offers, showcase positive operational improvements and menu enhancements to the trade media and reintroduce this national icon to the financial media with emphasis on its new strengths. [...]
Extending a Venerable Brand:The Kentucky Derby
The Challenge: Not only was a following needed, but the Derby Party brand needed to be built and positioned as the go-to party planning resource. The agency was tasked with driving web site traffic and building a social network/community of party givers/planners around the Kentucky Derby [...]
Becoming the New Neighbor PartyCity
The Challenge: The agency was tasked with establishing local community and third-party relationships to create a greater awareness of PartyCity as the neighborhood party supply and planning resource. [...]
BRODER BROS.
Challenge: BroderBros. Co. hired Utopia Communications in February 2008 following
the company’s purchase by Bane Capital. Following a series of mergers that united Broder, Alpha Shirt Co. and NES, the company made a significant investment in improving their infrastructure, distribution and back-office operations [...]
Getting a Better Read on Book Publicity
Utopia is well versed in book publicity, but not every book will make the grade. With intensive competition for book reviews and author appearances, we only work on projects we believe have the elements that will appeal to media. First, we look for an author who has a unique point of view and media presence. [...]
M.B. Carey and Company
The Challenge: INGREDIENTS line of Ultra-Moisturizing Scrub was conceived humbly at a kitchen table on Long Island, NJ. Soon thereafter, INGREDIENTS had a successful debut at Henri Bendel in NYC and quickly sprouted in prestige retail outlets and homepathic venues across the nation. [...]
Launch of CherryPharm All-Natural Tart Cherry Juice
Overview: CherryPharm was a brand new, unknown product with an interesting back story. The juice was created by former Wall Street businessman John Davey, who had a history of extreme back pain. Davey went home to Michigan one summer and spent his days eating bowls [...]
Dog Heroes of September 11th
The Challenge: Bowtie Press (publishers of Cat Fancy Magazine, Dog Fancy Magazine and other publications related to pets) needed a strong public relations partner to assist with the marketing push of its latest book, Dog Heroes of September 11th. [...]
Time to Reach a New Audience
The Challenge: The Joseph Bulova School of Watchmaking, named for Swiss watchmaker Joseph Bulova, opened its doors in 1945 to help disabled veterans learn watchmaking skills. For many years, graduates of the school were sought by over 1,500 American jewelers. However, by the 1990’s [...]
ReLaunch of MicroCotton Eco-Friendly Luxury Towels
Overview: MicroCotton is a high-end, luxury towel brand that needed a stronger media presence. The towel was 100% recycled and was proven to use less energy to wash and less time to dry than the average towel. At such, it is the towel of choice of the prestigious [...]
The Case for Ample Support
The Challenge: Successfully launch a new sports bra to the U.S. market using only public relations support absent any other form of promotion or advertising to compete with established brands such as Champion and Nike. [...]
Mothers are Stuck on You
The Challenge: Stuck on You was an Australian personalized labeling company that was discovered by American Amy Lipton in 1996. The company already had a presence in Australia and Canada, but had not yet broken into the U.S. market. Once Amy had established a toe-hold in North America, [...]
What Else Can You Do In Bed?
The Challenges: As a global diversified manufacturer, Leggett & Platt did not have much experience bringing direct-to-retail products to market until it debuted the Starry Night™ Sleep Technology Bed at the 2008 Consumer Electronics Show (CES). A $50,000 high-tech sleep [...]
Time For A Great PR Campaign!
The Challenge: The Federation of the Swiss Watch Industry, a trade association representing manufacturers of quality Swiss timepieces, turned to Ann Subervi and her team to help combat declining sales of high-end Swiss watches in the U.S. market. [...]
The Case to Create Awareness
Challenge: An urgent need to find a marrow donor match to save Vinay Chakravarthy, a 28-year-old South Asian-American physician with life-threatening leukemia engaged Utopia Communications in an unprecedented campaign. Utopia was charged with localized media relations support in cities [...]
GRAND REOPENING / POST CRISIS Uno Chicago Grill, Warwick, RI
The Challenge:In March of 2010, Warwick Rhode Island saw some of the worst flooding in over 100 years. Along with the Warwick Commons Mall, numerous surrounding businesses were destroyed in the raging floodwaters. [...]
The Case For Ethics
The Challenge: Prompted by the headline-grabbing corporate scandals of Enron and WorldCom to the fall-out from Sarbannes-Oxley, Ann Subervi sought to offset the “don’t-ask-don’t-tell” method of many businesses and public relations firms. She created a new type [...]
Women SHARE
The Challenge: Women diagnosed with breast or ovarian cancer need never feel they are alone in their fight for survival. SHARE – Self Help for Women with Breast or Ovarian Cancer –has been on the front lines with them for over 30 years offering peer support and understanding. [...]
Let’s Get Ready to Wumble!
The Challenge: The Wumblers were a sweet natured, whimsical collection of animated characters living in a world enough like our own to make sense, but different enough to be enthralling. These multi-colored, bulbous-shaped characters embodied three basic principles: mutual respect, fairness [...]
The Case for Wounded Warriors
The Challenge: The Lt. Dennis W. Zilinski II Memorial Foundation, a local non-profit charitable organization, was in need of direction on how marketing and public relations could help increase donations (both direct and via the web), give creative counsel with fresh new ideas and also raise the [...]